LunchEAZE – Ecom Lunch Product
Duration
19secs
Emotion
Urgency
Category
Ecom
Intent
Purchase
Topic
Product
CTA
Tag Someone
Listen to full breakdown below:
Key takeaways:
- In the first few seconds the person specifically gives a call to Construction Workers. Additionally we immediately see a place & setting that construction workers commonly see or work around. i.e. the orange cones and broken cement. Allowing the user to instantly self identify with the imagery being shown.
- The food shown in the lunchbox is bright and vibrant as well as common foods that people love to eat, but can never cook while on the go. Tapping both into the appeal of the food itself, as well as grabbing your attention immediately using the bright vibrant colors.
- Immediately handles a common objection of “how to power this” by instantly stating that it is battery powered and no plug-in is required. Before the viewer can even state the objection it’s been nulled.
- The person goes through each feature that is a common objection. Mentioning bluetooth because construction workers can’t sit around waiting to “cook” and need to continue their tasks.
- The entire flow of the video is very quick, shots are cycled very quickly, and the video ends right before it starts to get boring. The pacing is perfectly timed and demonstrated in a casual way.
- Every single shot is a proper place and setting. Even when they’re showing the bluetooth part, the place that the lunchbox is sitting on is concrete and not something random like nice wood or a marble table. It feels and makes sense.
- The final shot shows a literal construction site as they give their CTA to tag someone below who might need hot meals on the go. A nice little rhyme to stick in your mind for the future when you’re tagging or sharing it with someone.
- This ad was ran in the winter months when storms and snow storms were frequent. Making this product even more viable and reltable to the season and time that the viewer was in versus showing it during the summer time when no one wants a “hot meal”.
- Gives a very direct CTA to share and tag someone who needs this. No fluff or bs.
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