Stryx Mens Tinted Lotion
https://vimeo.com/608616214
Duration
57secs
Emotion
Informed
Category
Ecom
Intent
Educate
Topic
Product
CTA
Brand Awareness
Listen to full breakdown below:
Key takeaways:
- Very quickly in the first few seconds of the video he demonstrates the clear difference between their tinted moisturiser and “the other guys”. Quickly setting the tone AND the anticipation to compare and contrast the products. Essentially keeping us til the end to see the final results.
- Uses a Video Comment reply sticker to frame the product demo and sales points in a way that doesn’t come off like he’s just promoting the product, but moreso he’s answering people’s questions and common objections in a helpful way.
- He does a comparison of his product versus the “regular” lotion product and shows the clear difference and superiority of the product on all fronts. He also does so while talking about the importance of moisturizing our faces to look and feel our best. Anchoring HIS product in our mind as a health benefit and not just a superficial cosmetic one.
- Has a stereotype “very manly mustache” while applying what most men would say is makeup. Something that is seen as very “feminine” to do, but clearly is demonstrating it with a man who looks the total opposite of that. Cleverly anchoring in your mind that ANY man can do it and it’s ok.
- Applies the tinted moisturiser on a specific freckle in the middle of his forehead. As you watch you’ll notice that it INSTANTLY goes away. He doesn’t put it on a blemish, as what most people would do, but rather places it on an area that most people have. He demonstrates the product without really talking about “covering up” spots but does so through the demo.
- Uses the opportunity to address common objections with both the tint aspect of the product as well as common reasons why most men don’t moisturize their face.
- Video feels VERY organic and like he’s talking to a friend on his IG story helping him out with free advice. Comes off very natural and trust-worthy versus like a salesmen.
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