OfftheMenu – Local App Leadgen
Duration
20secs
Emotion
Exclusive
Category
App / Leadgen
Intent
Signups
Topic
Local Leadgen
CTA
Signup
Listen to full breakdown below:
Key takeaways:
- Audio is currently a trend occurring on TikTok, where it’s focused around fun upbeat storytelling and adventure.
- Used the voiceover sound effect to further narrate what the viewer is watching, pulling them even more.
- Quickly cycles the menu items every 2 secs to keep dopamine hitting over and over again. Leading up to the idea that this is something “exclusive” you can also gain access to if you signup.
- Cleverly selected the most viral menu items most shared and discussed via social media and on TikTok.
- Quickly cycles through “eye catching” and share worthy photos that people would want to experience and or post on socials.
- Each time a new item is shown it’s the most perfect photo worthy, delicious looking finished product that keeps you eager for the next one.
- The feeling and vibe of the video doesn’t feel like a commercial but more like a friend just uploading their favorite “hot spots” on their Instagram Stories and sharing with their besties.
- The CTA is very simple and subtle. They don’t say FOLLOW for more, they simply say “Stay tuned for next week”. Giving you an indirect CTA that you should probably follow them if you want more!
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